| Best for | A credible page, fast | A new or outdated online presence | Businesses losing leads to slow follow-up | Owners who want content and conversion run for them |
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| Website | One mobile landing page, up to 600 words of conversion copy | Conversion-focused one-page site, mobile-optimized | Everything in Visibility Launch | Everything in Lead Conversion Engine, plus landing-page updates |
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| Form and alerts | One lead form and one call to action | Contact form and lead alerts | Multi-step lead form | Multi-step lead form |
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| Search and domain | Basic analytics and custom-domain connection | Foundational local SEO and custom-domain connection | Included | Included |
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| When you miss a call | Not included | Not included | An automatic text back | An automatic text back |
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| Follow-up | Not included | Not included | Instant reply to web forms, then three follow-up touches | The same, plus review and reactivation campaigns |
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| Booking | Not included | Not included | Online booking with confirmations and reminders | Online booking with confirmations and reminders |
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| Pipeline and reporting | Not included | Not included | CRM pipeline and a monthly scorecard | CRM pipeline, monthly scorecard and a monthly strategy call |
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| Content | Not included | Not included | Not included | Campaign strategy, content calendar and scripting |
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| Video | Not included | Not included | Not included | One local filming session of up to three hours, and up to eight edited vertical videos with captions |
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| Hosting and care | Hosting, security, uptime monitoring, form testing | Managed hosting and maintenance | Managed hosting and maintenance | Managed hosting and maintenance |
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| Monthly changes | 30 minutes of updates, one refresh a year | 30 minutes of updates | 60 minutes of adjustments | 60 minutes of adjustments, plus the monthly campaign work |
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| Booked jobs a month that cover the fee | 1 job | 2 jobs | 7 jobs | 17 jobs |